Digital marketing has actually witnessed great progress for a long period of time now. You will note that digital marketing actually started even before the internet reached the public. You need to understand that the first email was created in 1972 and the first domain in 1985. It was not until 1991 that the first website was created. These are some of the most important milestones that have resulted in many changes in the digital marketing space. You will get to learn more about the progress undergone by this industry over time as you keep on reading.
While digital marketing came into existence quite early, it was not until 1990 that the term was first embraced. There is however a challenge when it comes to identifying who the first digital marketer. The world wide web project was certainly appreciated for resulting in easier web publishing platforms. This was what brought about digital marketing. You will also note that there are those that associate the onset of digital marketing with the founders of the first search engine, Archie. This is one content file search engine that came into existence in the 1990s. We also have those of the opinion that the first search engine was known as Whois database. Its Knowbot information has been adequately acknowledged. Regardless of who the pioneer was, you will note that they helped in founding modern digital marketing.
You will also witness that web browsers have witnessed so much change as well. you will witness that a browser such as netscape are known to have played a significant role in building digital marketing. This was the first browser appreciated for being quite user-friendly. When browsers such as internet explorer came into the market, there was renewed competition. The only way that digital marketing will grow will be by having user-friendly platforms. These browsers have actually sought to have this aspect adequately fulfilled. This in itself has ensured that digital marketing becomes more successful. Email marketing has also been essential in the growth of digital marketing. Email marketing has actually leveraged on various digital strategies to make it more efficient. This is what has made various email marketing campaigns to be more reliable. You will also note that email marketing is still among the best converting strategies in play.
Social media has been found to be play a significant role in digital marketing. Various social media platforms have been associated with the success of digital marketing. these platforms are premised on the accentuation of the less costly PPC models. there are various changes that are awaiting digital marketing in the near future.